Choosing a domain name for your rental website
The domain name matters less for search ranking than most owners assume, and more for whether people can find and remember your site at all.
Favour something short and easy to say out loud and spell from memory — a guest telling a friend "just search for [your rental name]" needs to be able to actually say it correctly. A domain crammed with extra words to include a keyword is harder to remember than a clean, short one.
Using your property's actual name, if it has one, usually works better than a generic descriptive domain — it's memorable, it's yours, and it won't need to change if you add a second property later under the same small brand.
Avoid hyphens and numbers if you can; they're easy to mistype and easy to mishear when said aloud. If your first choice is taken, a slightly different real word usually beats a hyphenated or numbered version of the same name.
Buy the domain for more than one year at a time if your budget allows, and keep the contact details attached to it current — a domain that lapses because a renewal email went to an old address is a surprisingly common and entirely avoidable way to lose a website overnight.