Headlines that get clicked
On a results page full of thumbnails, the headline is doing almost all the work of getting someone to actually open your listing.
A headline that only describes the property type ("3-bedroom cottage") is competing with every other 3-bedroom cottage on the page, on the one piece of information that doesn't distinguish anything. A headline that adds the one detail that actually sets the place apart — "3-bedroom cottage with private dock on Spring Lake" — gives a reader a reason to open that result specifically.
Lead with what's genuinely distinctive, not with adjectives that every listing uses. "Stunning", "gorgeous" and "amazing" are so common in this category that readers' eyes slide past them; a concrete, specific fact does more persuading than any superlative.
Match the headline to who you actually want to book. A headline built around "peaceful retreat" filters toward couples and solo travellers looking for quiet; a headline built around "sleeps 10, perfect for family reunions" filters toward groups. Trying to say both at once in one headline usually says neither convincingly.
Keep it honest. A headline that oversells gets opened once and then works against you in the rest of the page, and eventually in reviews — the headline's only job is to get the right person to read further, not to promise more than the place delivers.