Understanding your website analytics, without the jargon
Most free analytics tools show dozens of numbers. For a small rental site, three or four of them actually tell you anything useful.
How many people visited, and which pages they landed on first, tells you whether anyone's finding the site at all and which page is doing that work — usually your home page or whichever property page happens to rank for a search. If one page brings in most of your visits, that's the page worth improving first.
Which pages people leave from, especially if they leave quickly, flags a page that isn't answering the question that brought someone there — worth checking personally: open that exact page as a new visitor would and see what's missing or confusing.
Whether visits lead to an actual enquiry or booking click matters far more than raw visit counts. A page with fewer visitors who mostly click through to book is doing its job better than a page with ten times the traffic and no one taking the next step.
Ignore, at least at first, anything about "session duration" or granular device breakdowns unless something specific prompts you to look — for a small site with a handful of pages, these rarely change what you'd actually do differently. Start with visits, landing pages, and whether people take the next step; add more only once those three are starting to make sense.