Writing title tags that actually rank
The title tag is the single line search engines rely on most to understand what a page is about — and the line people actually click on in results. Most vacation rental pages waste it.
A title tag has one job: say, in the fewest words possible, what the page is and where it is. For a single property page, that almost always means three things in some order: the kind of place (cabin, apartment, cottage, villa), the destination (town, neighbourhood, or landmark people actually search for), and one distinguishing feature (sleeps 6, lake view, walk to the beach). "Welcome to our rental" tells a search engine nothing and tells a visitor even less.
Put the destination name early. People searching for a place to stay type the place first — "cabin near Asheville", not "cosy mountain retreat". If your property sits in a specific neighbourhood or near a named landmark that people actually search for, use that name instead of a generic area if it's more specific and still accurate.
Keep it short enough that it doesn't get cut off in results — as a rule of thumb, if you can't say it out loud in one breath, it's too long. Avoid repeating your brand name in every single page title if you manage more than one listing; repeating the same words across every page title makes them harder to tell apart, for both search engines and people scanning a results page.
Write a different title for every page. A website where every page title is some variation of the same three words is telling search engines those pages are interchangeable — which usually means only one of them ever gets shown.